Smooth splendor has ended up increasingly vital to customers in search of more healthy merchandise, yet advertising claims don’t continually suit reality.
With the aid of scrutinizing ingredients lists and evaluating formulation to certified brands, permit’s determine the honest fact about Tower 28 fame within the easy splendor movement.
What is Clean Beauty? Defining the Concept
To fully analyze Tower 28’s stance, we should first recognize the definition of “easy.” clean beauty refers to splendor products formulated without potentially dangerous or questionable chemicals related to health worries. Many consumers aim to avoid ingredients like:
- Parabens: A set of preservatives like methylparaben and propylparaben. studies link a few parabens to hormone disruption, allergies, and cancer development.[1]
- Phthalates: Plasticizers brought to fragrances and cosmetic bases that may intrude with the endocrine machine. Dimethyl phthalate (DMP) mainly disrupts metabolism and affects fetal development.[2]
- Sulfates (SLS, SLES): Detergent byproducts like sodium lauryl sulfate and sodium laureth sulfate. Sulfates are related to pores and skin inflammation, organ toxicity, and might disrupt hormones.[3]
- Formaldehyde releasing preservatives: Chemicals together with quaternium 15 launch formaldehyde, a recognised human carcinogen. extended exposure is related to cancer.[4]
- Fragrances: Synthetic fragrances can comprise over 3,000 components which might be often undisclosed proprietary blends. Fragrances often include phthalates, synthetics with unknown fitness profiles.
Consumers turning to clean beauty aim to avoid products containing these questionable chemicals in favor of formulas using transparent, naturally derived ingredients.
Let’s see if Tower 28’s products meet this standard.
Tower 28 Clean Claims: Marketing vs. Reality
Tower 28 proudly markets themselves as “clean, non toxic makeup and skincare.” Their website boasts:
“We cut out all the bad stuff and focus on formulas with good skin ingredients only.
Comparing their ingredient lists to marketing statements reveals inconsistencies. Let’s analyze popular Tower 28 products:
Superglass Lip Gloss
This gloss consists of isododecane, a synthetic lubricant extensively utilized as a paint and carpet purifier solvent. It’s miles derived from petroleum and might be collected in the frame.
Hydrogenated styrene isoprene copolymer additionally increases eyebrows.
This thickening agent comes from petroleum and behaves similarly to phthalates in the body.[5]
Mini Liquid Lipstick in Cairo
Upon inspecting the lipstick’s ingredients, the preservative butylated hydroxytoluene (BHT) appears.
BHT is a synthetic, fat soluble antioxidant linked to organ system toxicity issues.[6]
High Gloss Skin Tint
Buried lower on the Skin Tint’s lengthy ingredients list is phenoxyethanol, a common synthetic preservative.
Prolonged exposure to phenoxyethanol is tied to organ system damage and hormone disruption.[7]
As seen, Tower 28 utilizes several questionable chemicals in place of alternatives.
Their marketing claims of being “clean” and using “good for skin ingredients only” are unsatisfyingly vague. Let’s directly compare their formulas to certified clean standards.
Comparing Formulations: Tower 28 vs. Certified Clean Brands
For an objective analysis, we can break down ingredients lists from Tower 28 alongside products from brands accredited as truly clean:
| Brand | Product | Questionable Ingredients |
| Tower 28 | Lip Gloss | Isododecane, Hydrogenated Styrene/Isoprene Copolymer |
| ILIA Beauty | Super Serum Skin Tint SPF 40 | None uses squalane, jojoba, and green tea |
| Tower 28 | Mini Lipstick | BHT |
| Juice Beauty | Lip Color Hydrating Lip Gloss Stick | None antioxidants from green tea, fruit, and vegetable extracts |
| Tower 28 | High Gloss Tint | Phenoxyethanol lower on list |
| TULA | 24 7 Moisture Hydrating Day & Night Cream | None probiotic extracts, colloidal oatmeal, squalane |
Evidently, Tower 28 uses petrochemicals, synthetic preservatives, and chemical antioxidants that certified brands avoid due to health concerns.
Their products’ formulas do not match marketing statements positioning them at the forefront of clean beauty.
Case Study: Similar Products, Divergent Formulas
For an instructive case study, let’s compare a Tower 28 product to an analogous one from a certified brand formula side by side:
Tower 28 BeachPlease Tinted Gel Cream
- Pigment: Mica, CI 77891 (Titanium Dioxide)
- Thickeners: (2) silicones Bis Diglyceryl Polyacyladipate 2, Dimethicone
- Preservative: Phenoxyethanol
ILIA Super Serum Skin Tint SPF 40
- Pigment: Natural iron oxides
- Thickeners: Squalane, Vegetable Derived Emollients
- Preservative: Optiphen, a natural preservative
While achieving similar coverage, ILIA’s version uses mineral pigments and emollients from plant sources like squalane.
Tower 28 incorporates synthetic and controversial ingredients not used by leaders in clean beauty.
The Verdict: Tower 28 Falls Short of Real Clean Status
After analyzing ingredients, it is evident Tower 28 does not qualify for the clean beauty movement as marketed.
Their formulas contain chemicals like petrochemicals, synthetic preservatives, and antioxidants proven problematic.
Glossing over specifics with broad health claims misleads consumers devoted to wellness.
Truth in advertising laws exist to protect shoppers, yet the natural products industry remains lightly regulated compared to conventional personal care.
Brands like Tower 28 leveraging clean branding without meeting standards dilute the meaning.
Shoppers devoted to clean, non toxic options deserve full transparency to feel assured products align with their values.
Recommended Clean Alternatives
For those seeking truly clean formulations akin to Tower 28’s category offerings, here are options accredited by independent certifiers:
- ILIA Beauty : Specializes in ultra clean complexion products, lip colors and multi sticks made exclusively of high performing natural ingredients.
- Juice Beauty : Formulates their whole fruit based line free of synthetic, potentially irritating ingredients using plant actives like antioxidants.
- TULA : Creates probiotic enriched skincare and color cosmetics focused on balanced, clear skin without questionable ingredients.
- Farmacy : Crafts multi tasking formulations targeting blemishes and signs of aging through the use of clean plant activities over synthetic chemicals.
- Vapor Beauty : Produces clean mineral makeup prizing skin health with thoughtfully sourced, pure pigments and nourishing base ingredients.
By choosing from brands verified clean by reputable certifiers like EWG, consumers can rest assured their beauty products truly meet wellness standards with full transparency on formulas.
Truth and trust are foundations of the evolving clean beauty movement. The fast growing clean beauty industry demands transparency for trust between brands and health conscious consumers.
Marketing hype alone does not qualify a brand’s status. By deconstructing ingredient lists and comparing to certified standards, we separate claims from scientific fact.
This analysis suggested Tower 28 falls short of its stated positioning in clean beauty due to use of problematic chemicals avoided by leaders in the space.
Let’s continue empowering conscientious shoppers through knowledge and advocate for formulations aligned uncompromisingly with wellness values.
Frequently Asked Question (FAQs)
Q: Is Tower 28 a clean beauty brand?
A: 100% clean, vegan, and free of every known skin irritant.
Q: Does Tower 28 use parabens?
A: Stuff like parabens, sulfates, formaldehyde, talc, and more–basically all the gross stuff.
Q: Why is Tower 28 popular?
A: award-winning clean makeup and skincare.
Q: Is Tower 28 spray good for acne?
A: It has made a noticeable difference with my breakouts.
Q: Are Tower 28 products clean?
A: Yes, Tower 28 adheres to clean beauty ingredient regulations.
Conclusion of Tower 28:
In summary, this deep dive into Tower 28’s ingredients lists and comparisons to certified clean brands demonstrates a need for transparency in beauty brand marketing.
While Tower 28 touts a message of clean, health focused formulas, the reality is their products contain chemicals inconsistent with the standards of the growing clean beauty movement.
Consumers devoted to wellness should scrutinize all claims and focus support on companies proven dedicated to non toxic formulations through independent verification.
The clean beauty industry’s future relies on honesty between brands and discerning customers.
This analysis equips readers to make informed choices aligning authentically with their values through insights, not buzzwords alone.
