Selena Gomez’s impactful makeup line uncommon splendor is taking a massive step in the direction of furthering its venture of promoting self assurance through splendor with a strategic partnership with mass retailer Ulta Rare beauty.
lovers, each new and current will undoubtedly have a good time. The news that starting in early 2023, uncommon splendor products will officially be available at Ultra’s over 1,100+ shops nationwide as well as online at Ulta.com.
This release appreciably will increase uncommon splendor’s accessibility and visibility to spread Selena’s message of self popularity to wider audiences across America.
With Rare Beauty’s established DNA of inclusion firmly in place, joining forces with Ulta exemplifies both brands’ dedication to representation and community.
Since debuting in 2021, Selena’s line has rapidly grown in popularity via innovative formulations focused on accentuating natural features over alteration.
Now, partnering with the biggest name in U.S. retail takes Rare Beauty to the next level in becoming a true industry leader in diversity and champion of confident self expression through beauty.
Here are all the essential details on Rare Beauty’s highly anticipated launch at Ulta stores near you.
The Full Rare Beauty Product Range Coming to Ulta
Rare Beauty fans will find all their favorite complexion, lip and browsing essentials conveniently stocked at Ulta alongside top brands nationwide.
Special attention was paid to inclusive shades that honor the range of human skin tones and features. Standouts include:
- Liquid Touch Weightless Foundation : Available in 48 natural shades
- Liquid Touch Brightening Concealer : Hydrating coverage in 24 shades for under or over eyes
- Liquid Blush : Creamy formulas in 8 lively hues build seamlessly onto cheeks
- Lip Soufflé Matte Lip Cream : 12 lightweight matte lip colors
- Liquid Eye Light Highlighter : Crystalline liquid illuminator for cheekbones, brow bone and cupid’s bow
- Brow Harmony Pencil & Gel : Dual ended brow stars available in 3 natural shade families
Rare Beauty prides itself on focusing the conversation on positivity instead of fixing perceived flaws.
Selena designed each product with compassion in mind to boost confidence through subtle, everyday enhancements we all deserve to enjoy.
A Wide Launch Date Window and Omnichannel Access
Sources indicate Rare Beauty’s grand entrance at Ulta will fall in early January 2023. With over 1,100 brick and mortar locations, every Ulta store nationwide will feature a dedicated Rare Beauty section for discovering the collection in person.
Product junkies itching to get their hands on the line sooner can turn to Ulta.com starting on launch day.
Shopping Rare Beauty through Ulta unlocks new levels of convenience for customers. No longer will the brand solely rely on its direct website for online orders.
Now, the entire assortment will seamlessly integrate into Ultra’s arsenal of purchase options including Buy Online Pickup In Store, same day delivery, unlimited loyalty points and special Flash event pricing. It’s an accessibility win for all.
Pricing Strategy Reflects Rare Beauty’s Spirit of Inclusiveness
Rare Beauty understands quality cosmetics are only luxurious when finances prevent enjoyment. With this in mind, Selena priced her formulations affordably for the masses while refusing compromise on function.
Most complexion products register between $18-$30, lip soufflés ring up around $20 and brow stars fall under $15 MSRP.
These accessible rates paired with Ultra’s Reward membership bargains make Rare Beauty attainable for all beauty lovers.
Platinum and Diamond members enjoy perks like 5X points on Rare Beauty buys, gift with purchases and member only sales that save serious cash in the long run.
The lifestyle and savings add up to further Rare Beauty’s overarching purpose of inclusion through attainable luxury results.
Data Driven Insights and Resources to Elevate the Rare Beauty Brand
Since launching on their own two short years ago, Rare Beauty amassed a hugely dedicated following. Joining forces with retail titan Ulta provides the necessary infrastructure to sustain long term growth goals.
As the largest beauty retailer in America with over $7 billion annual sales, partnerships are crucial to remaining competitive in the crowded market space.
Ulta supports Rare Beauty through marketing muscle, desirable store placement negotiations, purchase forecast data insights, social media Collab’s, exclusive launches and more resources typically reserved for veteran brands.
This high level retail support acts as a powerful catalyst to spread Rare Beauty’s inclusive philosophy nationwide while strengthening its competitive foothold for years to come. It’s a savvy business decision that uplifts both brands.
A Lasting Retail Partnership with Room for Innovation
If the initial reception is any indication, Rare Beauty shows promising signs of longevity at Ulta with dedicated cross promotional strategies.
As Rare Beauty’s following proliferates further through increased storefront and online visibility paired with Ultra’s vast loyalty community, innovation sparks.
This symbiotic relationship provides Stable footing to explore new categories, exclusive sets and continued brand education together all continually advancing Gomez’s visionary mission through quality products even more customers adore.
As a purveyor of positivity, Rare Beauty attracts like minded shoppers seeking confidence and community through beauty.
Partnering with fellow advocate Ulta to reach wider circles cultivates an atmosphere where diverse identities feel celebrated, witnessed and inspired to shine as their best selves.
It forms a supportive village focused on bringing more light to the world creativity allows. And that sums up what Rare Beauty is all about.
An Exciting Next Chapter for Rare Beauty Lovers
The launch of Rare Beauty at Ulta stores signals an optimistic future where inclusive values guide top industry players.
It proves leading with compassion yields rewards like strengthened businesses and impacted lives.
As Rare Beauty thrives having secured the enthusiastic backing of Ulta, more customers near and far gain empowerment to see innate beauty and own it proudly.
This wide scale accessibility elevates discussions of self worth on new platforms while inviting all to join the journey toward positive change.
As the brand previously only available via limited direct channels immerses within Ultra’s extensive community outreach, imaginations ignite with glorious possibility.
Rare Beauty fans new and loyal can look forward to seamlessly exploring this uplifting collection wherever Ulta stores can be found nationwide thanks to this meaningful partnership.
It’s only the beginning of an encouraging new chapter for the beauty space.
Frequently Asked Question (FAQs)
Q: Will Rare Beauty ever go to Ulta?
A: Yes, Rare beauty is next at Ulta.
Q: Is Rare Beauty a success?
A: The business quickly captured the attention of consumers and has continued to do so, becoming one of the most viral brands in the category.
Q: Who is the owner of Rare Beauty?
A: Selena Gomez.
Q: Who is the competitor of Rare Beauty?
A: Lip Esteem, The Lip Bar, and Glossier.
Q: Why is Rare Beauty not considered clean at Sephora?
A: Because “clean” beauty lacks a regulatory definition by the Food and Drug Administration.
Conclusion:
Rare Beauty’s launch at Ulta stores nationwide marks an exciting milestone that will surely be celebrated by fans of Selena Gomez’s line.
Through this high profile retail partnership, Rare Beauty gains unprecedented reach to increase awareness of its inclusive vision.
Both brands exemplify pushing the industry toward greater representation and feeling beautiful from the inside out.
With Ultra’s expansive resources now championing Rare Beauty, its positive message stands to impact millions more lives in the years to come.
This launch signifies that kindness, community and creativity will continue thriving within the beauty space through brands like Rare Beauty.
