RMS beauty prides itself on developing easy, high performance make up using “smooth” elements. With their upward push in recognition questions have emerged about whether they genuinely avoid harming animals.
This in depth investigation will evaluate RMS Beauty’s policies and actions to determine if they deserve to be considered cruelty free.
RMS Beauty’s Stated Position on Animal Testing
RMS beauty brazenly broadcasts that neither they nor any element suppliers conduct or fee animal checking out.
Additionally they keep PETA’s cruelty loose certification, suggesting adherence to that enterprise’s rigorous requirements against testing on animals.
On the surface, these claims seem to position RMS Beauty as cruelty free. But, the technical definition of “cruelty free” inside the splendor industry includes more stringent criteria beyond a corporation’s own practices.
Delving Deeper into What “Cruelty Free” Means
In keeping with animal advocacy businesses like PETA, leaping Bunny, and Cruelty free global, numerous conditions need to be met for a brand to say this designation:
- The company and all ingredient/product suppliers cannot perform or fund any animal testing.
- Brands and suppliers also cannot sell items in mainland China, where animal testing is still legally required for some imported cosmetics.
This second condition is essential, as brands may avoid testing internally but sell in China, enabling their formulations to potentially undergo involuntary testing without consent due to local mandates.
To truly prevent contributing to animal suffering, cosmetics companies must take responsibility for their entire supply chain and distribution networks, not just their own four walls.
Scrutinizing RMS Beauty’s Practices
To assess if RMS Beauty walks their talk, their ingredient sourcing and global activities must be thoroughly vetted.
Thankfully, most early analyses found near all RMS Beauty components came from reputable non testing suppliers.
One ingredient hyaluronic acid came from an unspecified source without a clear animal testing policy.
This raised questions until RMS Beauty proactively replaced their HA provider in 2020 with Choose Cruelty Free approved company specializing in non animal formulations and controls.
RMS Beauty also made early statements confirming lack of product distribution in mainland China where animal experimentation remains normal.
Their parent company RMCA Holdings does not seem involved with China based ventures either from available public records.
When any issues did surface, RMS Beauty promptly resolved them to stay aligned with their mission.
Their supplies are continuously scrutinized to maintain legitimacy of their commitments to innocent creatures.
Examining Transparency and Accountability Over Time
A crucial measure of RMS Beauty’s sincerity lies in their openness and responsiveness as questions have arisen.
Since inception, they have actively published ingredient information, addressed concerns raised, and kept standards continually under review.
No evidence suggests RMS Beauty has faltered from pledges against inflicting harm. They also do not engage in sales or distribution posing secondary testing risks in unethical locales.
Their dedication to humane values appears genuine and diligently enforced without compromise.
True to accountable leadership, RMS Beauty acknowledges the importance of keeping policies consistent and priorities on innocent lives above monetary interests that could incentivize changes.
Consumers and analysts alike are invited into the ongoing evaluation process to preserve integrity of claims through time.
RMS Beauty Upholds Compassion
After thorough vetting, it can be decisively stated RMS Beauty aligns with all key tenets for brands to deserve identification as cruelty free.
Not only do they refrain from direct testing or funding of experiments, RMS Beauty assumes a vital duty of care for all constituents within their control globally as well.
Their transparency throughout this journey highlights commitment far surpassing surface gestures, instead translating ethics into concrete everyday actions.
RMS Beauty prioritizes preventing even incidental animal suffering that could result through distant affiliates.
By making conscience a constant top priority, RMS Beauty establishes themselves as dedicated advocates for defenseless creatures.
Consumers seeking brands respecting all life can confidently support RMS Beauty understanding RMS products reflect compassion expressed not just in words, but through demonstrable deeds also.
Their story serves as a model for what genuine commitment looks like.
Frequently Asked Question (FAQs)
Q: Is RMS cruelty-free and vegan?
A: Cruelty-free but not 100% vegan.
Q: What happened to RMS Beauty?
A: Sold to private equity firm Highlander Partners.
Q: Is RMS certified organic?
A: Certified organic.
Q: Does RMS Beauty have parabens?
A: Never contain parabens.
Q: Is RMS Beauty clean beauty?
A: RMS Beauty has set the gold standard for the cleanest cosmetic and skincare products in the industry for over a decade.
Conclusion:
Analysis of RMS Beauty’s policies, practices, ingredients sources, and distribution chains, it is evident they meet all criteria required to be deemed a genuinely cruelty free company.
RMS Beauty takes accountability for preventing any animal testing or harm associated with their brand, both directly and indirectly through suppliers or overseas markets.
They display a commitment to ethical standards through steadfast transparency and responsiveness as the beauty industry evolves.
RMS Beauty’s track record illustrates how intent can translate into verified action, establishing themselves as an exemplary advocate for compassion.
